They tell us what to wear,They tell us what to eat, They tell us whom to love. They. Set. The. Rules. We’re supposed to follow and we follow. YOU follow.
At IICE, we’re fighters for a cause, rebels for a reason. We know what we want and we’re unapologetic about it. We want freedom, We want respect, We want to do what We want to do.
We want to take back control. That’s why we want to listen to you #PourItOut. So Pour it out, Pour it ALL out because there is no way in hell we’re going to sit back and let ‘Them’ take away freedom.
We are at war. Whose side are you on?
Kalki Koechlin’s new advertisement may be for a brand, yet the video itself discusses quite a lot more. Highlighting a present day and dynamic condition of being, Kalki speaks cheerfully about how nobody other than her own self can advise her who to adore, or similarly imperatively, how to cherish. It’s a tense, dirty and provocative video with an appropriate message that we ought to all notice furthermore rehearse.