Humankind is the self-broadcasted sharpest living being on this planet, while in all actuality, it is the most doltish and eager of all. We have made various logical progressions throughout the years and we call ourselves the “social” creature, looking after the ones we live with and calling them our family, while pulverizing the business of the various other living creatures on this planet, neglecting to perceive that it is their planet as well!
In an inspiring video uploaded by Unlimited Awesome Random Video, this voracious side of us people has been suitably showcased. The video catches the delights, trusts and dreams of the different individuals from our planet that are very nearly elimination and how we people have investigated every possibility to destitute them of their satisfaction for our materialistic gains.
.There are things we just don’t see—remote places under the sea, in the savannah or covered in snow, whose joys, dramas and tragedies we aren’t privy to. And yet we affect them.
In “Dream,” a beautiful stop-animation video by DDB New York for the Wildlife Conservation Film Festival, four animals facing extinction tell their stories through the words of “I Dreamed a Dream”—a song you’ll recognize if you’re a Les Misérables fan.
The animals appear, majestic and undisturbed, in their natural habitats. The drama begins when a sinister group of men arrive, their battered ship piercing through the darkness. They’re scary, twisted figures. Unlike the warm, living faces of the animals, their eyes transmit an eerily commercial luminosity that matches the lights of their cars and ships.
It all goes downhill from there. The ending constricts the heart, and reminds us that our comforts come at a painfully parasitic cost.
Since “The Scarecrow,” we’ve rarely seen a standalone piece of animated brand work this strong, though it clearly owes an inspirational debt to that Chipotle ad, which came out three years ago.
Beautifully brought to life by production company Zombie Studio, the video includes guest vocalists Natalie Bergman (who plays the rhino), Ryan Merchant (the whale), Keenan O’Meara (the pelican) and Tal Fisher Altman (the seal), whose wrenching close does lots of emotional heavy lifting.
The Wildlife Conservation Film Festival takes place from Oct. 17-23 at the Marjorie S. Deane Little Theater in New York. You can buy a festival pass for $175, or individual “Film Series” tickets for $18 in advance or $25 at the door.
The goal of the WCFF is to develop public awareness programs to teach people about global biodiversity protection. “Dream,” created pro-bono for the campaign, will run online, in social and at WCFF events before, during and after the festival.
Client: Wildlife Conservation Film Festival (WCFF)
Christopher J. Gervais, F.R.G.S. – Founder & CEO