Stunning Ads Indicate How The Pain Of Child Abuse Endures From Childhood To Old Age

Leo Burnett Thailand has created two powerful ads for the Center for the Protection of Children’s Rights Foundation (CPCR) in Bangkok. The ads show a young boy and a girl being sexually abused with their traumatised elder (future) versions behind them. The objective was to highlight how the pain of child abuse lasts a lifetime. Check them out below.



Striking art direction by Leo Burnett. Perhaps a third ad with a female child abuser would have effectively completed the campaign.