This Video Tackles Breast Cancer Awareness and Absurd Censorship at the Same Time

Breast cancer is a real threat among women and even men. But censorship of female nipples, and the general taboo of discussing one’s body, makes it difficult to increase awareness about self-examination.

While explaining breast examination on social media is still a no-no, Argentina-based breast cancer association, MACMA, found a way around it. In this concise yet effective video, MACMA brilliantly explains the steps involved in self-examining your breasts demonstrated through the use of male breasts.

With the help of man boobs, the video perfectly informs viewers about breast cancer in both women and men, while commenting on redundant censorship in about a minute. Watch and learn, everyone.

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