SK-II, a popular Japan-based cosmetics company, released a new video on Wednesday aiming to fight back against the stigma unmarried women face in Chinese society. The video is part of the company’s #ChangeDestiny campaign, which aims to empower and inspire women around the world.
Called “Marriage Market Takeover,” the four-minute video, which includes English subtitles, introduces us to several of these “sheng nu,” who talk about the riot of emotions they feel around their status as single women: sadness that are disappointing their parents, frustration with the search for a mate, and pride in their independent lives and accomplishments.
Watch how single women in China courageously #changedestiny by standing up against the pressure of being labelled “Sheng Nu”, or “leftover woman”. Learn more about SK-II’s #changedestiny movement:changedest…
Today, Chinese women face immense pressure to get married before they turn 27. In many Chinese cities, so called marriage markets are a common sight, where parents go to post and match personal ads. A number of brave Chinese women have finally stood up to speak their mind against society’s labels and their parents’ pressures. A marriage market in Shanghai’s People’s park was taken over by personal messages from hundreds of independent women, stating that they want to control their own destiny.
Find out what these women courageously say to reconstruct the mutual respect between generations and increase society’s understanding to finally change their destiny in the film.Follow Getzkick